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As New Turnaround King, Is HP Better Than Apple?

 
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JensenBreck


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MessagePosté le: Mar 26 Sep - 17:10 (2017)    Sujet du message: As New Turnaround King, Is HP Better Than Apple? Répondre en citant

HP is the new turnaround king -- but is it better than Apple? By "better," I mean a better potential investment.
Companies tend to wax and wane. IBM was the king of tech in the 1980s, but in the 1990s it was the king of turnarounds, after almost going under but managing to come back from a negative brand equity. (In a negative equity situation, folks will pay more for something that doesn't have a brand over something that has a negative brand.)
Apple, at the end of the 90s, was in much the same shape IBM was at the beginning, but Steve Jobs returned to the company and pulled off the most powerful turnaround in tech history.
HP may top Apple, though, because as bad off as Apple was in the 90s, no one set it up to fail like HP was set up. To get where HP is now, it had to come back from being shot by its own chairwoman.
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